WSL Finals Fiji Identity Design

Client: World Surf League (WSL)
Partners: Lexus, Corona
Role: Lead Illustrator & Event Identity Designer
Location: Cloudbreak, Tavarua, Fiji
Reach: 20M+ global audience across client & partner channels

Commissioned by the World Surf League (WSL), our studio was engaged to create the official event identity for the 2025 WSL Finals, held at the legendary Cloudbreak reef pass in Fiji.

As the final stop of the global WSL Championship Tour, the Finals attract the world’s top surfers, major sponsors like Lexus and Corona, and an audience of millions. We were proud to lead the creative direction for the visual identity, ensuring it celebrated the depth of Fijian culture while translating powerfully across print, digital, and merchandise platforms.

The campaign launched in August 2025 across Fiji and the South Pacific, with international exposure through WSL’s digital channels and global surf community.